Manor West Shopping Centre, located in the heart of Tralee, has been a key retail destination in Kerry for 25 years. Home to more than 40 brands, the centre continues to evolve to meet changing shopper expectations – most recently through a renewed focus on its gift card programme in partnership with Clearhill.
Since launching in Manor West in 2022, the Fun Gifting by Clearhill gift card programme has provided Manor West with a seamless, omnichannel solution, combining an in-centre kiosk with an integrated webshop. While the foundations were in place, 2025 marked a turning point, as the centre placed greater emphasis on maximising the programme’s potential.
Working closely together, Manor West and Clearhill implemented a series of practical, targeted improvements. Following Clearhill’s Fun Gifting webinar, the team refreshed the kiosk visuals to better align with the centre’s branding, supported by updated marketing collateral during Manor West’s wider rebrand. The kiosk was also relocated to a more prominent, high-footfall position within the centre, increasing visibility and accessibility for shoppers.
These relatively simple but well-executed changes delivered clear results, with gift card sales increasing by 8% since 2024, demonstrating the value of combining strong operational support with proactive marketing and positioning.
“This is a great example of how collaboration and small, strategic changes can deliver real results,” said Brian McAreavey, Director at Clearhill. “Dermot and the team at Manor West really embraced the opportunity to grow the programme, and by working together, we’ve been able to unlock more value from an already strong foundation.”
The success of the programme reflects not just the solution itself, but the strength of the relationship behind it – built on trust, communication, and a shared focus on continuous improvement.
“Clearhill have been a great partner to work with,” said Dermot O’Sullivan, Facilities Manager at Manor West Shopping Centre. “Their support and guidance made it easy for us to take simple steps that have made a real difference. The improvements we’ve made have helped increase visibility and engagement, and we’re really pleased with how the programme is performing.”
As Manor West continues to grow and adapt, the partnership with Clearhill highlights how the right support, combined with a willingness to act, can turn steady performance into meaningful growth.
To find out more, visit www.clearhill.com or call +44 (028) 4062 2028 to speak with the Clearhill team. You can also download the company brochure to discover more about Clearhill’s approach, solutions, and values.
About Clearhill
Clearhill is a market leader in shopping centre leisure, delivering over 30 years of expertise in experiential entertainment, gifting, and wellness solutions. As a powerful ecosystem of retailtainment, Clearhill’s innovative brands FunHub, Fun Gifting, and Fun Wellness work together to transform retail spaces into vibrant lifestyle destinations, enhancing visitor engagement, dwell time, and community well-being.
