For over a decade, Clearhill has partnered with Union Square Aberdeen, one of Scotland’s leading retail destinations, delivering family entertainment experiences that complement the centre’s premium environment.
Having successfully operated FunHub products within Union Square for many years, Clearhill was well placed to demonstrate the wider potential of leisure vending within the destination. Following an in-depth survey and analysis, which identified opportunities to further enhance the visitor experience, Clearhill presented a more diverse and commercially compelling proposition through its broad portfolio of entertainment and wellbeing offerings.
A key part of the proposal was the introduction of FunHub Surprise within an upper-level link bridge location that had limited alternative commercial use. Combined with Wellness Pods and Clearhill’s existing leisure categories, the proposal showcased how a multi-category approach could unlock the full potential of leisure vending within the destination. The strength of this broader proposition helped secure the contract during a competitive tender process.
“We’ve worked with Clearhill for many years and have always valued the collaborative approach they bring to the partnership.” said Caireen Kidd, Commercialisation Manager at Union Square Aberdeen, “When the opportunity came to review our leisure offering, they demonstrated how a broader mix of experiences could help us make better use of available space while enhancing the overall customer experience. The introduction of FunHub Surprise and Wellness Pods has added a new dimension to the centre, and we’re delighted with the results we’ve seen so far.”
Installed in early 2026, the expanded operation delivered a substantial uplift in landlord rental income. Union Square has since become the highest performing FunHub Surprise location within the Clearhill portfolio, one of the strongest performing Wellness Pod locations, and the first destination in Great Britain to introduce a Wellness Pod.
“Union Square is a fantastic example of what can be achieved when a strong client relationship is combined with a diverse product portfolio. By reviewing the location and understanding its full potential, we could identify opportunities to unlock greater value for the centre.” said Danny Evans, Head of Partnerships at Clearhill, “The result is a carefully balanced mix of entertainment and wellbeing experiences that delivers strong commercial performance, while making the most of the space available.”
The success of Union Square demonstrates the value of a multi-category approach to leisure vending. Through a combination of complementary entertainment and wellbeing experiences, strategic thinking and a long-standing partnership, the centre has enhanced its visitor offering and delivered strong performance across every category.
To find out more, visit www.clearhill.com or call +44 (028) 4062 2028 to speak with the Clearhill team. You can also download the company brochure to discover more about Clearhill’s approach, solutions, and values.
About Clearhill
Clearhill is a market leader in shopping centre leisure, delivering over 30 years of expertise in experiential entertainment, gifting, and wellness solutions. As a powerful ecosystem of retailtainment, Clearhill’s innovative brands FunHub, Fun Gifting, and Fun Wellness work together to transform retail spaces into vibrant lifestyle destinations, enhancing visitor engagement, dwell time, and community well-being.
