Gift cards remain one of the most effective ways to drive spend and support retailers, but many centres face the same challenge: how do you keep sales growing throughout the year?
Following the success of our Unwrap Your Sales Success with Fun Gifting webinar, we’re bringing the conversation back this September with a practical session focused on increasing gift card sales through smarter marketing, better visibility, and seasonal promotions that deliver results.
What We’ll Cover
- Increasing gift card visibility
- Making the most of seasonal sales opportunities
- Marketing activity that drives results
- Digital marketing strategies that support gift card growth
Hear from Industry Experts
We’re delighted to welcome Kim McNulty, Head of Marketing & Communications at Blanchardstown Centre.
With over 20 years’ experience in retail marketing, Kim has led campaigns that drive footfall, increase customer engagement and deliver measurable commercial results. During the webinar, she’ll share practical examples and real-world insights from one of Ireland’s leading shopping destinations, including what’s worked, what hasn’t, and how centres can unlock more value from their gift card programme.
Joining her is Brian O’Leary, Centre Manager at Crescent Shopping Centre.
As Centre Manager at Crescent Shopping Centre, Brian brings extensive experience in shopping centre operations, commercial performance and customer experience. During the webinar, he’ll explore the strategic role gift cards play within the shopping centre industry, how they can contribute to footfall and customer engagement, and why a proactive marketing approach is essential to maximising programme performance.
Attendees will gain practical insights into how gift cards can be used as a long-term commercial and customer engagement tool, rather than simply a transactional product.
Meet the Host
Brian McAreavey, Director, Clearhill
Brian will host the session, bringing his experience of working with shopping centres and gift card programmes across the UK and Ireland. He’ll guide the discussion and explore practical strategies that centres can use to strengthen gift card performance and customer engagement.
Webinar Details
Date: Tuesday 15th September 2026
Time: 11:00am – 11:30am
Location: Online
Why Attend?
Discover practical strategies to increase gift card visibility, maximise seasonal sales opportunities, and drive stronger programme performance. Leave with actionable ideas you can implement immediately.
