Clearhill’s partnership with Asda, which spans over eight years, has proven to be a success story, creating a positive impact on both the shopping experience for families and revenue growth.
Enhancing the Parent-Child Shopping Experience
One of the biggest challenges for parents is keeping their children entertained during weekly shopping trips. Our Kiddie Rides, strategically placed by the tills and at key entrance/exits within Asda stores, offer a solution. The promise of a fun ride at the end of the shopping trip makes the overall experience enjoyable for both the parents and their children. It transforms what could be a stressful chore into something kids look forward to—knowing they’ll get a chance to play on a ride.
The positioning of these rides also maximizes visibility and convenience, ensuring that kids can easily engage with them while parents finish their shopping tasks. This simple yet effective addition plays a huge role in enhancing the overall family shopping experience, creating a win-win for everyone.
Driving Revenue Growth
This mutually beneficial partnership has seen significant financial success, with commissions from the Clearhill-Asda partnership growing by an impressive 45% since its inception. This growth highlights not only the popularity of our rides but also the effectiveness of their placement in increasing customer engagement and satisfaction.
Introduction of the FunHub App
In 2023, we launched the FunHub App, which marked a new chapter in our partnership with Asda. The app has given us the ability to understand our customers better by tracking their preferences and rewarding them for their loyalty. Through FunCoins, our digital currency, families can earn and redeem points for rides, building a deeper connection with our brand.
The FunHub App allows us to engage with customers even after they’ve left the store. Families are now incentivized to return to Asda to use their FunCoins, ensuring repeat visits and creating lasting relationships with customers. The app has not only enhanced the fun aspect but also contributed to maintaining long-term customer loyalty for both Clearhill and Asda.
Conclusion
Our partnership with Asda is a testament to how thoughtful entertainment solutions can enrich the shopping experience for families while driving impressive financial growth. By focusing on enhancing the shopping journey for parents and children and continually innovating with solutions like the FunHub App, Clearhill and Asda continue to benefit from a thriving collaboration that brings joy to families across the UK.
This longstanding relationship reflects Clearhill’s commitment to creating fun, convenient, and rewarding experiences for families—ensuring that both the shopping trip and its conclusion leave a lasting positive impression.
