Marketing Manager – Job Description
This is an exciting opportunity to join the Clearhill team. Clearhill operate multiple brands within the shopping centre and grocery sector throughout the UK and Ireland, including the operation of Leisure Vending Machines, as well as the provision of Gift Card services. See more detail here;
As a company, we are passionate about the continuous improvement of our products, our processes and most importantly, our people. This is a great chance to join a fast-moving company focused on expanding and delivering a premium customer experience.
As Marketing Manager for a company operating multiple brands, including Clearhill, Cleargift and FunHub, you will be responsible for developing and executing marketing strategies to promote and grow each brand.
Responsibilities:
Brand Strategy Development: Develop comprehensive brand strategies for each of the brands, aligning them with the company’s overall objectives and target market. Define the unique value propositions, positioning, and key messaging for each brand.
Marketing Campaign Planning and Execution: Plan and execute marketing campaigns to drive brand awareness, customer acquisition, and engagement across multiple channels, such as digital advertising, social media, email marketing, content marketing, and offline initiatives. Ensure campaigns are executed on time and within budget.
Team Management: Lead and develop a team of marketing professionals. Provide guidance, set goals, monitor performance, and foster a collaborative and high-performing team environment.
Brand Messaging and Content Development: Creation and implementation of brand messaging, content, and creative assets that effectively communicate each brand’s unique identity and value proposition. Collaborate with the creative team to ensure consistent brand messaging across all touchpoints.
Digital Marketing and Online Presence: Drive the digital marketing efforts for each brand, including website optimization, SEO/SEM, social media marketing, influencer partnerships, and online advertising. Stay updated with the latest digital marketing trends and technologies to maximize brand visibility and engagement.
Collaboration with Cross-functional Teams: Collaborate with other teams within the organization, such as product development, sales, and customer support, to align marketing efforts with business objectives and ensure a cohesive customer experience across all brand touchpoints.
Budget Management: Develop and manage marketing budgets for each brand, ensuring optimal allocation of resources across different marketing channels and initiatives. Monitor and track expenses to maintain budget compliance.
Brand Performance Monitoring: Continuously monitor and evaluate brand performance through regular analysis of marketing data, customer feedback, and market trends. Identify areas for improvement and propose strategies to enhance brand positioning, customer engagement, and overall marketing effectiveness.
Relationship Management: Build and maintain relationships with external partners, agencies, vendors, and influencers to leverage collaborations, sponsorships, and co-marketing opportunities that align with the brand objectives.
Job Types: Full-time, Permanent
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Employee mentoring programme
- Free parking
- On-site parking
- Referral programme
- Store discount
Schedule:
- Monday to Friday
- No weekends
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- Banbridge BT32 3QD: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor’s (required)
Experience:
- B2B marketing: 2 years (required)
Work Location: In person
Expected start date: 24/06/2024
